PORTFOLIO

AMS — the Aesthetic Multispecialty Society — is more than a platform. It’s a growing ecosystem of content: on-demand videos, expert articles, a curated bookstore, exclusive event discounts, and more. My role was to bring it all together through one strong, flexible digital brand.

From the creation of the AMS logo to the design of the platform itself, I developed a visual system that could adapt to multiple content types and maintain consistency across every screen. Sub-brands like AMS Original, AMS TV, Coming Next, and New Release each have their own personality within a cohesive visual language — supported by a complete toolkit of web banners, social assets, UI design, and responsive layouts.

The result is a living, breathing digital identity: clear, modern, and intuitive — wherever and however it’s experienced.