Poster design

Creativity within the grid

Design that respect the rules — and still make space to play

Poster design is where clarity meets creativity. Working within a client’s graphic charter — especially one with strict rules — can be a surprisingly inspiring process. With a minimalist, two-color system and no photography, the challenge becomes a canvas: how to say more with less.

I approach these constraints as a design tool, not limitation. Each line, shape, and layout choice is intentional, helping to build visuals that are bold, clean, and unmistakably on-brand — while still leaving room for a fresh, creative voice. The result? Posters that stand out, stay true, and say exactly what they need to.