PORTFOLIO

To launch early bird rates for an international event in Dubai, I led the art direction of a campaign designed around one thing: urgency. The creative concept combined a bold contrast between electric orange and deep blue, a ticking clock motif, and a progressive visual zoom on the event’s key graphic — drawing viewers in, frame by frame.

The campaign rolled out across paid ads, email banners, and social media formats, each element tailored to trigger action while staying visually aligned. From motion pieces to static visuals, every touchpoint pushed a simple message: don’t wait. The result? A bold, time-driven rollout that set the tone for a high-energy event season.